Anyone in racing knows the idiom: “Speed is money. How fast do you want to go?” Refocusing that reality today, though, would turn it into: “Audience is money. How big do you want to be?”

Audience is the new money but audience has many, many different colors, shapes and forms. Sometimes audience doesn’t even have a reflection when it looks at itself in the mirror. Audience is more than people sitting in the grandstands. more...

Let’s look at the big picture here. A national stage rally championship was born in America in 1973 and it’s continued non-stop ever since.

It was originally sanctioned by the Sports Car Club of America. Rally America took over in 2005 and currently runs the national championship program. So there has been success and it’s been sustained for a period of time through the hard work of a lot of people and companies especially Subaru. more...